Get the latest on Active Gaming!
Click here
for the latest
NEWS CYCLE eNewsletter
For past issues, Click Here
Click above to play
CBS News Segment
GameBike and GamePads in Physical Education Classes?
We wrote the book.
The Michael Phelps Brand Takes a Hit
Being a young, gifted athlete is intoxicating when the crowds are cheering. The money is nice too - especially those million dollar endorsement deals. Unfortunately, it only takes one well-circulated photograph of a superstar doing something illegal to bring that bandwagon to a screeching stop.
Sports marketing practitioners advise successful professional athletes to become a "brand" in and of themselves. As such, the athlete can sell his brand to consumer products companies who want to their products to ride on his/her coattails.
It is now clear that Olympic swimmer Michael Phelps' brand has taken a hit - literally and figuratively. After admitting to using his world class lungs to inhale a giant toke from a marijuana bong, Phelps apologized to his fans, his sponsors, his mama, the Olympic committee and anyone else who might be shocked by his actions.
» Continue Reading
Sports Drinks - It's All in Your Head
If you are a sports fan, the scene is all too familiar. The final seconds of the championship game are ticking down and the television cameras begin to pan the players on the winner's sideline.
Everybody is back-slapping and high- fiving. Two of the players are slyly sneaking behind the rest of the team and have a large container with the familiar "Gatorade" logo on the side. Right on cue, the entire container of the green or orange liquid is dumped on the head of the team's coach.
He acts surprised and starts laughing like the good sport he is. The camera flashes from the drenched coach to that now empty container of "Gatorade" and millions of fans break into a smile without realizing their role in this iconic brand recognition."
» Continue Reading